Gigya https://www.gigya.com Leader in Customer Identity Management Wed, 20 Jun 2018 08:00:01 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 How to End “Marketing as a Checkbox” and Inject True Transparency into the Customer Experience https://www.gigya.com/blog/how-to-end-marketing-as-a-checkbox-and-inject-true-transparency-into-the-customer-experience/ Wed, 20 Jun 2018 08:00:01 +0000 https://www.gigya.com/?p=35058 In part one of this series, I talked about the special hell that marketers have been going through lately, and how, even with best of intentions, fragmented data can cause personalized marketing programs to seriously strain – or even end – customer relationships. In this article, we’ll talk about the fight for the customer, the primary…

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The GDPR’s Identity Crisis: Who Does this Regulation Protect? https://www.gigya.com/blog/the-gdprs-identity-crisis-who-does-this-regulation-protect/ Thu, 14 Jun 2018 08:00:12 +0000 https://www.gigya.com/?p=35051 Whose rights are protected by the European Union’s General Data Protection Regulation (GDPR)? It’s an important question. With an accurate answer, your business can better assess its obligations to the regulation and define the scope of its compliance initiative. Consider this: In a survey performed by Cybersecurity Insiders, 71% of respondents indicated that running assessments…

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For Today’s Digital Marketer, the Road to Hell is Paved with Good Intentions https://www.gigya.com/blog/for-todays-digital-marketer-the-road-to-hell-is-paved-with-good-intentions/ Tue, 12 Jun 2018 08:00:56 +0000 https://www.gigya.com/?p=35046 What CMOs are telling us about the need to build trusted relationships has everyone looking for new answers “Suffer now and live the rest of your life as champion” ~Muhammad Ali Hard charging leaders, fired up managers, motivated team members – everyone is in game mode when it comes to competing in this hyper-competitive environment…

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SAPPHIRE NOW 2018 – Day Three: A CX Revolution Driven by Purpose https://www.gigya.com/blog/sapphire-now-2018-day-three-a-cx-revolution-driven-by-purpose/ Fri, 08 Jun 2018 08:00:54 +0000 https://www.gigya.com/?p=35008 The third and final day at Sapphire NOW 2018 proved to be a truly inspirational wrap-up to one of the most well-attended technology conferences of the year – and gave me plenty to take home and unpack. The first keynote took the form of an insightful conversation between SAP Executive Board Member, Adaire Fox-Martin, and Adidas…

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SAPPHIRE NOW 2018 – Day Two: The Revolution Continues https://www.gigya.com/blog/sapphire-now-2018-day-two-the-revolution-continues/ Thu, 07 Jun 2018 08:00:24 +0000 https://www.gigya.com/?p=35000 Day Two of SAPPHIRE NOW 2018 started off with an enthusiastic crowd riding the wave from the previous day’s announcement of a new, fourth generation CRM suite: SAP Customer Experience and C/4HANA. SAP co-founder Hasso Plattner kicked things off with an insightful and informative keynote speech that was full of takeaways, sharing SAP’s vision, and…

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SAPPHIRE NOW 2018 – Day One: Show Floor Buzz, Jam-Packed Booths and “The Digital Identity Crisis” Book-Signing https://www.gigya.com/blog/sapphire-now-2018-day-one-buzz-packed-booths-the-digital-identity-crisis-book-signing/ Wed, 06 Jun 2018 20:50:07 +0000 https://www.gigya.com/?p=34996 Day One at SAPPHIRE NOW 2018 has been nothing short of awe-inspiring. The keynote speeches and theater presentations captured a ton of attention during the first few hours. But the show floor and Customer Experience welcome reception held its own, with lots of action that I was able to pick up on as I transitioned…

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SAPPHIRE NOW 2018 – Day One: So You Say You Want a (CX) Revolution? https://www.gigya.com/blog/sapphire-now-2018-day-one-so-you-say-you-want-a-cx-revolution/ Wed, 06 Jun 2018 08:00:21 +0000 https://www.gigya.com/?p=34990 Lights, camera, action! We’ve wrapped up the first day of SAPPHIRE NOW 2018 here in Orlando, Florida, where the atmosphere was, in a word, electric. An astounding 918 global companies are in attendance, taking in 144 sessions over the next three days, spearheaded by a full-blown “customer experience revolution” initiative that can hardly be considered…

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The Good, the Bad and the Ugly: GDPR “Last-Chance” Opt-in Emails https://www.gigya.com/blog/the-good-the-bad-and-the-ugly-gdpr-last-chance-opt-in-emails/ Tue, 05 Jun 2018 08:00:00 +0000 https://www.gigya.com/?p=34985 Marketers faced intense pressure in the days leading up to the General Data Protection Regulation (GDPR) enforcement deadline on May 25, 2018. In last-ditch efforts to preserve their European Union prospect databases, they sent a dizzying variety of “opt in” emails, hoping against hope for positive results. In most cases, response rates disappointed. “With all…

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GDPR Arrived. You Lost Access to the EU Market. Now What? https://www.gigya.com/blog/gdpr-arrived-you-lost-access-to-the-eu-market-now-what/ Tue, 29 May 2018 06:31:38 +0000 https://www.gigya.com/?p=34969 “The darkest hour is just before dawn.” – English theologian and historian Thomas Fuller It’s a dark hour for many businesses around the globe — they’ve lost access to the European Union market. After countless last-ditch attempts to get EU consumers to opt in to marketing communications (see the deluge in our inboxes over the…

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GDPR Is Here – 10 Insights to Remember as GDPR Comes Online https://www.gigya.com/blog/gdpr-is-here-10-insights-to-remember-as-gdpr-comes-online/ Fri, 25 May 2018 15:06:08 +0000 https://www.gigya.com/?p=34964 May 25, 2018, is a day that’s been years in the making. After a long, tense buildup from the introduction of the General Data Protection Regulation (GDPR) two years ago, the European Union begins enforcement today. What does this mean for your business? If you collect data from European Union (EU) residents, the burden is…

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Webinar Recap: Good Cop/Bad Cop – A Discussion to Help Guide Your GDPR Compliance Initiative https://www.gigya.com/blog/webinar-recap-good-cop-bad-cop-a-discussion-to-help-guide-your-gdpr-compliance-initiative/ Tue, 22 May 2018 08:00:57 +0000 https://www.gigya.com/?p=34955 In a recent webinar on the topic of readiness for the European Union’s General Data Protection Regulation (GDPR), a “good cop/bad cop” routine fit for the movies led to some key insights about trust, the digital experience and consumer data privacy. Let’s explore what happened. As host of the webinar, I played the role of…

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SAP Announces the SAP Customer Data Cloud Portfolio https://www.gigya.com/blog/sap-announces-the-sap-customer-data-cloud-portfolio/ Wed, 16 May 2018 08:00:30 +0000 https://www.gigya.com/?p=34946 New Name. Same Mission After leading Gigya for a decade from its days as a venture funded startup through its acquisition by SAP in November 2017, I was excited and beyond proud this week to see SAP formally release our newly rebranded offerings to the world. On Monday, May 14th, from its headquarters in Walldorf, Germany,…

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Gigya CEO on Why Trust is the Ultimate Currency https://www.gigya.com/blog/gigya-ceo-on-why-trust-is-the-ultimate-currency/ Tue, 15 May 2018 08:00:45 +0000 https://www.gigya.com/?p=34938 If preparing for the May 25th GDPR deadline is a top priority for your business, (and it should be!) be sure to check out the latest episode of The CX Show podcast (formerly SAP Hybris LIVE), on which I was proud to be the sole guest. The episode: “Trust is the Ultimate Currency,” is available…

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The Great Cambridge Analytica Data Mining Disaster, Part III https://www.gigya.com/blog/the-great-cambridge-analytica-data-mining-disaster-part-iii/ Wed, 02 May 2018 08:00:45 +0000 https://www.gigya.com/?p=34914 Well folks, early last week, there was yet another development in the Facebook / Cambridge Analytica scandal. And, I don’t want to sound like I’m beating a dead horse, but it seems this particular horse is actually alive and kicking more than a month after the initial news went public. In this case, the news…

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An Inside Look at Our Q1 2018 Product Updates https://www.gigya.com/blog/an-inside-look-at-our-q1-2018-product-updates/ Tue, 01 May 2018 08:00:13 +0000 https://www.gigya.com/?p=34908 In a recent webinar, Adrian Nash, Vice President of Product for Gigya, now a part of SAP, joined me to put our recent product updates on full display. Along the way, we had some fun, shared some stories and lifted the curtain to show our audience the driving forces behind our strategy for improving our…

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Feature Spotlight: Integrating Customer Data with SIEM Systems to Expand Online Account Security https://www.gigya.com/blog/feature-spotlight-integrating-customer-data-with-siem-systems-to-expand-online-account-security/ Wed, 18 Apr 2018 08:00:22 +0000 https://www.gigya.com/?p=34893 In today’s digital economy, building trust with your customers is paramount. In fact, a recent study from the Edelman marketing firm found that people valued the trust they had in a company even more than the quality of the product or service. And, as Equifax, Yahoo and thousands of other businesses have discovered recently, data…

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What’s New with Our Products – Q1 2018 https://www.gigya.com/blog/whats-new-with-our-products-q1-2018/ Wed, 11 Apr 2018 08:00:47 +0000 https://www.gigya.com/?p=34879 As the leader in customer data management, Gigya, now a part of SAP, constantly seeks to improve our solutions and services. And, during the first few months of 2018, our product teams knocked it out of the park! Read on to discover the exciting new functions and capabilities found within our products. A Redesigned Identity…

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The Three Core Products Offered by Gigya, Now a Part of SAP https://www.gigya.com/blog/the-three-core-products-offered-by-gigya-now-a-part-of-sap/ Tue, 10 Apr 2018 08:00:17 +0000 https://www.gigya.com/?p=34877 Did you know we shifted the way we sell our products and services after joining SAP late in 2017? It’s true. Gigya, now a part of SAP, offers three integrated cloud-based products: SAP Hybris Identity, SAP Hybris Consent and SAP Hybris Profile. Together, these products offer your business the most comprehensive customer data management solution…

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At Adobe Summit, the Customer Profile Elevates https://www.gigya.com/blog/at-adobe-summit-the-customer-profile-elevates/ Mon, 09 Apr 2018 08:00:32 +0000 https://www.gigya.com/?p=34867 Between April 26th-29th, I had the pleasure of attending Adobe Summit 2018 in Las Vegas, where Gigya, now a part of SAP, was a Gold sponsor. As always, it was a whirlwind three days, packed with both conceptual and prescriptive content about the world of digital marketing. But, there was something different about this year’s…

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How Centralized Account Profiles Help Sanoma Address the GDPR and Make the Impossible Possible https://www.gigya.com/blog/how-centralized-account-profiles-help-sanoma-address-the-gdpr-and-make-the-impossible-possible/ Thu, 29 Mar 2018 04:25:11 +0000 https://www.gigya.com/?p=34853 In a recent webinar, Sander Kieft, Manager of Core Services at Sanoma, joined me to discuss his company’s experiences addressing requirements of the European Union’s General Data Protection Regulation (GDPR). At one point during the interview, I asked him about the value of centralized customer profiles and his response was particularly insightful. In this post,…

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